Yes, this is a blog post about why blog posts aren’t the right SEO strategy. I noticed the irony. Read it anyway.
For the first few months of building Small Factory 5, I did what most people running a content-first practice do: I wrote about the thing I do. GEO vs. SEO. Information density as a ranking signal. What actually gets a page cited by an AI assistant. Good posts, I think. They’re still up. But when I looked honestly at what they were doing for the business, the answer was: building authority, not generating clients.
That’s a real job. It’s just not the only job a site needs to do.
The problem with writing about what you do
Blog content attracts people who are learning. Someone reading “GEO vs. SEO: They’re Not the Same Job” is somewhere in the research phase: curious about the category, not yet looking to hire anyone. That’s fine. That person might eventually become a client. But the conversion path is long, and the page was never designed to shorten it.
Meanwhile, a different kind of search is happening in parallel. Someone types “GEO consultant” into Google. They already know what GEO is. They’ve decided they need help with it. They’re looking for who to hire.
There was no page on this site for that person. There were pages explaining the category to the first group and nothing for the second.
That’s the gap Intent Pages are built to close.
What Intent Pages actually are
An Intent Page is a short, focused landing page built for a specific high-purchase-intent search: the language someone uses when they’re already ready to act. It doesn’t explain the category. It presents the service as the direct answer to what the person searched, with enough specifics to make a decision (what’s included, what it costs, how to start), and a clear next step.
Not a blog post. Not a resource. A conversion page.
The distinction matters more than it sounds. A blog post written for “what is GEO consulting” has a different structure, a different purpose, and a different reader than a page built for “GEO consulting.” One is for learners. The other is for buyers.
The specific pages and why I built each one
I started with the searches that had confirmed demand and low competition: places where a focused page could realistically rank without a large backlink effort.
/geo-consulting/ targets “geo consulting”: a modest 40 searches a month in the US, per Ahrefs, with a keyword difficulty of 46 out of 100. That’s not a huge number, and it’s not uncontested either. What it is: the exact phrase someone types when they’ve already decided what they need and are looking for who does it. A page built for that phrase isn’t chasing traffic at scale; it’s intercepting the handful of people a month who are ready to hire.
/ai-visibility-audit/ targets “AI visibility audit”: 250 searches a month in the US, a $12 average cost-per-click, and a keyword difficulty of 0. A difficulty score of 0 doesn’t happen often; it means essentially no one has built a dedicated page for this exact phrase yet. The volume and the CPC say the same thing from two directions: people are looking, and it’s worth paying to reach them. The organic version was an easy call.
/aeo-consultant/ targets “AEO consultant”: an emerging term, 200 searches a month in the US with a keyword difficulty of 0, and almost no dedicated pages anywhere. I’m HubSpot-certified in AEO Fundamentals, which gives the page a named credential rather than a vague claim. That matters both for human trust and for what AI engines decide is worth citing.
Beyond these, there are industry-specific pages in progress (/geo-for-saas/, /geo-for-b2b/, /geo-for-ecommerce/) and engine-specific pages targeting searches like “chatgpt optimization service” and “perplexity seo.” None of these need nav placement. They get discovered through search and through internal links from the pages that are in the nav.
What I noticed about how these pages fit AI citation
This is the part that surprised me least but that I think gets underestimated.
When someone asks ChatGPT or Perplexity who to hire for GEO consulting, those systems reach for content that directly addresses the specific scenario: a page that says “here’s what this service is, here’s what it costs, here’s who does it.” A blog post explaining what GEO consulting means is competing with the AI itself. The AI is better at answering “what is X” than any blog post. It’s not better at presenting a specific practitioner’s specific offer.
Intent Pages aren’t just a conversion strategy. In a GEO practice, they’re also the content most likely to get cited when someone asks an AI assistant for a recommendation.
AI-referred traffic converts at roughly 3x the rate of other channels, according to Microsoft Clarity data from 2025. That’s not a visibility metric. That’s a visitor who arrived already partially convinced. The page just needs to not lose them.
The honest tradeoff
The blog posts aren’t going anywhere. “GEO vs. SEO: They’re Not the Same Job” and “Information Per Word: The GEO Metric Nobody’s Measuring” do real work: they build the kind of substantive, cited record that tells both human readers and AI systems that this practice knows what it’s talking about. That authority matters, and Intent Pages don’t replace it.
What Intent Pages do is give the site a layer it was missing: pages designed specifically for the people who have already decided they need this kind of help and are looking for who to hire.
The blog is for people learning. Intent Pages are for people buying. Both groups exist. Both deserve a page built for them.
What this means if you’re a client
If I’m applying this to my own site, it’s what I’d look for on yours.
Most sites I audit have some version of the same problem: content that performs well for awareness and almost nothing that converts the people who are already warm. That’s a structural gap, and it’s fixable. Usually faster than people expect, because the terms that buyers use are often far less contested than the informational terms the content team has been chasing.
If you want to see what this looks like on one of your pages, a page review is where I’d start.
David Cox is the founder of Small Factory 5, a GEO consulting practice. He has 13+ years in SEO and SEM and holds HubSpot certification in AEO Fundamentals.
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