Why I Stopped Building Blog Content for My Own Site (And What I Built Instead)
Blog posts build authority. They don't convert buyers. Why Small Factory 5 built a second layer of pages for people who already know what they need to hire, backed by real keyword data.
A Prompt Gives You an Answer. A System Gives You a Process.
Most AI SEO work is someone pasting a URL into ChatGPT and asking if it's optimized. Here's what building real measurement instead actually caught.
I Didn't Design Small Factory 5 Around the Upside-Down Funnel. Turns Out I Already Had.
New research on how AI search actually retrieves content describes something specific: narrow beats broad. That's not a pitch. It's the model this practice was already built on.
Building the Toolkit Behind Small Factory 5
A tour of the internal Python tooling that runs Small Factory 5: one deliberate dependency, real money spent on real API calls, and the bugs that only showed up once real data hit it.
GEO vs. SEO: They're Not the Same Job
SEO gets you ranked. GEO gets you cited. Here's the practical difference, why both still matter, and how the five-lever framework fits.
We Ran Our Own Audit
A real before-and-after from grading our own site with an independent tool, how the Citability Index tracker got built from scratch, and a real page review example.